Startup Goal Coach · Nina Barber
Executive Goal Coaching

Define the goal. I make sure you hit it.

We define what winning looks like, clear what's in the way, and keep you moving.

Book a chemistry callEmail me
GOAL TRACKER · Q1, WEEK 6

Goal: $5M ARR by Dec 31, with net revenue retention above 110%

First VP of Sales hired by Mar 31On track
Founder out of day-to-day deals by Jun 30Working on it
New onboarding playbook live by Feb 28Off track
New pricing live for new customers (Jan 15)Done

I'm 
the
startup 
goal 
coach.

Set the right goals, and get someone in your corner to help you hit them. That's my specialty.

Your personalized goal tracker

Goal Trackers

01

Big-picture discovery

We dream big, then get concrete: What's winning? What's in your way? What unblocks it? 

02

Best practices, picked by you

We start from a stage-specific tracker built from five years of matching startup leaders with top coaches, unicorn playbooks, and frameworks like the Mochary Method, OKRs, Scaling Up, SMART Goals, and others to uncover possible blindspots and optimize your goals.

03

Color it in, every week

Each 10-minute call starts with re-coloring your goals. Focus gets obvious, blind spots surface early, wins get celebrated.

04

Go deeper, every month

The tracker sets the agenda. We dig into what's stuck and build on what's working.

SAMPLE TRACKER
Net revenue retention at 110%+ by Q4On track
Series B closed by Oct 31Working on it
Regretted attrition under 5% this yearOff track
Expand into the EU by Q4Parked
Head of Engineering hired by Mar 1Done
GreenWorking on it and it's on track.
YellowWorking on it, but it doesn't feel on track yet.
RedOff track, and I don't want it to be.
GrayNot a focus right now.
BlueDone. We celebrate it.
IN PRACTICE THAT LOOKS LIKE:
Goal

stop team turnover / top talent drift

Challenge

Scaling fast, and new managers are driving people away.

How we solve it

I bring proven management practices, we adapt them to your culture, and I keep you accountable until they stick.

Goal

Close your round by Oct 1.

Challenge

You're stressed about an upcoming investor pitch.

How we solve it

We check if action's needed. If not, we work on mindset and presence so you walk in calm.

Goal

Hit the team deliverable.

Challenge

A few people are underperforming and you're not sure how to manage them up.

How we solve it

We pick the moment, role-play the feedback until it feels natural, and debrief after.

Goal

Hit this year's revenue target.

Challenge

A million-dollar sales call with no obvious right answer.

How we solve it

I'm your sounding board, so you decide with confidence.

Goal

Hit your company goals while your kid and partner still rate you 'acceptable' at home.

Challenge

Saying yes to everything and running on empty.

How we solve it

We audit your calendar, find what's truly high leverage, delegate the rest, and protect that time.

The coaching adapts to whatever keeps your momentum high.

How it works

Designed for Momentum

Every month · 60 min

Goal session

We update your goal tracker, then coach whatever's blocking momentum.

Every week · 10 min

Momentum call

A quick check on this week's focus. Knowing it's coming keeps you moving.

Anytime

Voice-note coaching

Support when you actually need it: a hard conversation, a stuck decision, a sinking feeling. You'll use this often, and I want you to.

As goals Progress 

Go deeper

As goals unblock, we use the monthly hour for bigger, higher-leverage challenges.

Voice notes are the default, not the exception.

Nervous about tomorrow's pitch? Feedback they'll hate? A dysregulated day? Send a voice note. We work through it live so you move faster, better, and with more peace.

Goal setter by nature, or never set one? You're welcome here.


Already a goal setter?

Already psychotically organized around goals? Welcome home, friend. We'll stress-test yours, fill the blind spots, and get to the real coaching faster.


New to setting goals?

Come with nothing. We start big, add best practices, then narrow to what matters now.

Pricing & logistics

Straightforward and transparent.

EXECUTIVE GOAL COACHING
$1,800 / month
  • Monthly 60-minute goal session and personalized goal tracker
  • 10-minute momentum call every week
  • Live voice-note coaching in between
Book a chemistry call
ADD SOMEONE
+$1,000 / month

Add a team member, co-founder, spouse, or parent. I love coaching connected people toward one thriving ecosystem.

The ROI
Delivering on the goals that matter most is the highest-leverage thing you can do.

Coaching helps you pick the right goals, unblock them faster, and raise your odds of hitting them.

Chemistry check

See if we're a fit, your way.

▶

Intro video from Nina

PLACEHOLDER · 2 MIN

Book a call

We'll sketch your goals and see if we click.

Book on Calendly

Or skip the call

Send a short video about your goals. I'll tell you honestly if it's a fit.

Record on Loom

Then email the Loom link to ninapearlbarber@gmail.com.

Management Training

Is your goal becoming a great manager, or building a strong management team at your startup?

I offer a management training program.

See management training →
Nina Barber
My story

Nina Barber

Raised by two entrepreneurs, I grew up thinking every problem was just something to figure out. As a teen that mentality followed me into cofounding a family social enterprise that still brings 40,000 people clean water (Nika), then onto undergrad at Stanford where I forced my way into the d.school and cofounded the Social Entrepreneurial Students Association.

At 21 I joined the ranks of Stanford dropout founders, launching a venture-backed food startup (Nomva) where we raised a seed and Series A, led a 17 person team, and sold in nationally to chains like Whole Foods and Target. Next I turned my love of overanalyzing and over-optimizing into a career coaching young founders. When Matt Mochary (coach to Sam Altman, Brian Armstrong, and more) called me 'the greatest coach [he knows]' in his viral book 'The Great CEO Within', my practice filled fast. I had nearly 100% retention across my coaching years. I started matching my waitlist with other coaches, which eventually became its own business (Prismaticco) that has helped 600+ startup leaders on their coach searches.

I handed Prismaticco to my cofounder (my husband, Chris Barber!) and paused coaching to have kids. Now my 3 little ones are school aged, Prismaticco is largely automated, and I'm ready for more!

DRAWN TO MISSIONS IN
Personal developmentHealthParentingEducation
How I work

Optimized,
with a side of 
good vibes.

Automation

Hellbent on no busywork: I use AI to free your team up for better things.

Sustainable workflows

I build systems that last and hand off easily, not ones that depend on me

Good vibes

High standards, low drama. Serious about results and communication. Sprinkling in magic along the way.